orly The original french manicure

in 1975 jeff pink invented the french manicure. You’re welcome.

In 2019 we started the preparations for ORLY’s 45th anniversary including a throwback refresh to The Original French Manicure kit’s packaging. In 2020 at the height of at-home nail care we launched these kits with everything you need to get that salon fresh set from the safety of your couch.

the original french manicure jeff pink

art direction, campaign creation, packaging design, photography heather kaplan

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