orly cordless gel lamp

a gel lamp for the nail artist with something to say and somewhere to go.

How do you take something so ubiquitous and make it stand out? Color. For the Cordless Gel Lamp I focused heavily on current long term trends to select three colors that would captivate a wider audience of nail artists. The packaging design is eye catching and unlike anything on the market.

creative Direction + Packaging Design Heather Kaplan

photography by Sammi Doll. Design support Charmaine Lee. videographer ran pink.